Toronto Tempo: A New Toronto Identity.

When the Toronto Tempo was first announced, many fans (including myself) anticipated that the team’s branding would follow the blueprint set by the Toronto Raptors. Given the Raptors’ success and the strong identity they’ve cultivated through their distinctive red, black, and white colour scheme, along with the sleek OVO-inspired gold and black alternate uniforms, it seemed natural to expect something similar from Toronto’s new WNBA team.

This departure from the expected Raptors-style branding was a pleasant surprise. Perhaps showcaseing that the Tempo are not just another extension of Toronto’s major sports franchises but are carving out a space of their own.

I mean, perhaps the OVO is still on the way for some city editions, but in the meantime, think the Tempo are off to an exciting start.